_ Case Study (00)
Scope Navigation Redesign / Client Cirkul / Duration 8wks / Year 2025
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_ The Short Version
(01)
High-intent users could complete tasks, but friction and unclear paths slowed discovery. Here’s what changed — and what it moved.
+33%
Task Completion Rate
-42s
Time on Task
+11%
First-Click Success
_ The Rules
(02)
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Simple verbiage for easy tasks. If a label needs explaining, it isn’t the label.
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Shopping should feel fluid and enticing — not funneled through a single page.
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Captivating visuals that peak curiosity and reward exploration.
_ The Work
(03)
No redesign theater. Every move traced back to something users actually did.
Every shopping path, mapped before a single pixel moved.
Cleaner inside the menu — but conversion lives in sight. We moved it where intent happens.
A labeled back button and lighter visuals made the catalogue faster to scan and easier to leave.
_ The Payoff
(04)
Clearer decision paths unlock future optimization, experimentation, and merchandising flexibility.
The shipped navigation, in motion.
_ The Invitation (05)
This is the short version. The research, the trade-offs, and the numbers behind it are a conversation away.