_ Overview
(00)
Cirkul is a customizable hydration company that offers a unique bottle and flavor cartridge system, allowing users to personalize their drinking experience with adjustable flavor intensity and a variety of flavors.
As a Lead UX Designer, I shaped user experience strategy, ensuring designs are user-centered and aligned with business goals.
I collaborate with cross-functional teams to define requirements, create prototypes, and refine designs through research, usability testing, and data-driven iterations.
Results
37
million
Sessions
90
million
Revenue Generated
2
million
Products Sold
_ Challenge
(01)
Cirkul struggled to clearly communicate its brand identity.
The existing homepage lacked clear vision, as well as, awareness of who their audience was and led to more questions than answers.
_ Solution
(02)
We surfaced the right information at the right moments to support decision-making without disrupting the shopping flow.
I collaborated with the creative team to craft educational visuals to ease cognitive load and delight with subtle interactions.
_ Conclusion
(03)
This has been incredibly rewarding, knowing it will enhance the experience for new and returning customers.
This was a dynamic exercise in communication, ensuring that excitement for new features translated into strategic, KPI-driven outcomes for Cirkul’s homepage.
_ Results
(04)
After multiple reviews and iterations, we balanced education and sales
This was a dynamic exercise in collaboration, ensuring that excitement for new features translated into strategic, KPI-driven outcomes for Cirkul’s homepage.
Results
37
million
Sessions
90
million
Revenue Generated
2
million
Products Sold
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